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PRIVACY POLICY

Cenario Capital Ltda (CNPJ No. 11.321.934/0001-41), operator of https://uslp.ajudapopular.com (“Ajuda Popular”), values your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website, in full compliance with the Brazilian General Data Protection Law (LGPD – Law No. 13.709/2018), global advertising standards, and the European Union General Data Protection Regulation (GDPR) where applicable.

1. INFORMATION WE COLLECT

1.1. Personal Information Provided Voluntarily

We collect personal information that you knowingly and voluntarily provide to us when you:

  • Complete contact or feedback forms.
  • Request newsletter subscriptions, financial guides, or information.
  • Engage with interactive tools on our SITE.

This data may include your full name, email address, phone number, state/city, or any other data submitted in custom form fields.

  • Age Limit: This SITE is strictly intended for individuals aged 18 and older. We do not knowingly collect or solicit personal data from children or minors under 18. If we discover that personal data from a minor has been collected inadvertent of parental consent, we will delete it immediately from our servers.

1.2. Information Collected Automatically

When you navigate through the SITE, we automatically collect technical data using tracking technologies such as cookies, server logs, web beacons, and pixels. This includes:

  • IP address and rough geographical location (city/country level).
  • Browser type, version, and operating system.
  • Device identifiers, model, and network configuration.
  • Referral sources, pages viewed, clicks, time spent per page, and navigation paths.
  • Interaction with online advertisements and sponsored links.

2. COOKIES, ADVERTISING, AND THIRD-PARTY PARTNERS

2.1. Advertising Partners (Google AdSense, Google Ad Manager & Partners)

We partner with third-party vendor networks, including Google LLC, to display targeted and non-targeted advertisements on our SITE.

  • Google’s Use of Cookies: Google uses cookies (such as the DART cookie) and device identifiers to serve ads based on a user’s prior visits to our website or other websites on the Internet.
  • Ad Customization: Users can opt out of personalized advertising by visiting Google’s Ads Settings. Alternatively, users can opt out of third-party vendor cookies for personalized advertising by visiting www.aboutads.info.
  • For detailed information on how Google collects and processes data, visit How Google uses data when you use our partners’ sites or apps.

2.2. Categories of Cookies We Use

  1. Essential Cookies: Necessary for basic navigation, security, and access control.
  2. Performance & Analytics Cookies: Measure traffic, audience interaction, and page speed (e.g., Google Analytics).
  3. Advertising & Marketing Cookies: Used by ad networks to display relevant ads, limit ad frequency, and measure ad campaign effectiveness.
  4. Functional Cookies: Store user preferences (such as language or region selection).

3. HOW WE USE YOUR INFORMATION & LEGAL BASES

We process personal data for the following legitimate business purposes:

  • To operate, maintain, and optimize website performance and user experience.
  • To respond to user inquiries and deliver requested informational content.
  • To display relevant, non-intrusive advertisements in compliance with publisher policies.
  • To detect, prevent, and mitigate fraud, spam, invalid traffic, or security breaches.
  • To fulfill legal and regulatory duties.

Legal Bases under LGPD/GDPR:

  • Consent: When you explicitly opt-in to form submissions or non-essential cookies.
  • Legitimate Interest: For analytics, site security, operational improvements, and contextual advertising.
  • Compliance with Legal Obligations: To satisfy statutory mandates or lawful government requests.

4. TRANSPARENCY ON AI-GENERATED CONTENT

In compliance with Google’s publisher standards regarding editorial integrity:

  • Portions of the educational and informational articles published on this SITE may be assisted or drafted using Artificial Intelligence (AI) technologies.
  • Every article undergoes manual verification, editing, and factual verification by human editors prior to publication.
  • AI tools are not permitted to generate misleading, high-risk financial, or impersonated content.

5. SHARING AND DISCLOSURE OF DATA

We do not sell personal identification data. However, we may share non-personally identifiable or aggregated technical data with third-party service providers, including:

  • Ad Networks & Platforms: Google AdSense, Google Ad Manager, and programmatic ad exchanges.
  • Analytics Providers: Services such as Google Analytics to measure performance.
  • Infrastructure Services: Hosting, cloud storage, and Content Delivery Networks (CDNs) (e.g., AWS, Google Cloud).
  • Security & Antifraud Services: Firewalls and CAPTCHA tools to prevent abuse.
  • Legal Compliance: When required by law, subpoena, court order, or official administrative demand.

6. DATA SECURITY, STORAGE, AND INTERNATIONAL TRANSFERS

  • Security Measures: We employ industry-standard administrative, physical, and technical security protections, including SSL/TLS encryption for data in transit, strict access protocols, and network firewalls.
  • International Transfers: Although primary operations are rooted in Brazil, data collected via global cloud providers (e.g., Google or AWS) may be processed or stored in servers located outside Brazil or the EU. All third-party infrastructure providers adhere to international privacy protection standards aligned with LGPD/GDPR requirements.
  • Data Retention: We retain personal data only for as long as necessary to fulfill the operational purpose for which it was collected or to satisfy statutory record-keeping mandates. Anonymous and aggregated statistical data may be retained indefinitely.

7. YOUR PRIVACY RIGHTS (LGPD / GDPR)

Under applicable data protection laws, you possess the right to:

  1. Confirm and Access: Verify whether we process your data and request a readable copy.
  2. Correction: Request updates or corrections to inaccurate or incomplete information.
  3. Anonymization, Blocking, or Deletion: Request the removal or restriction of unnecessary, excessive, or unlawfully processed data.
  4. Revocation of Consent: Withdraw your consent for data processing at any time.
  5. Opt-Out: Object to automated processing or targeted advertising cookies.

To exercise any of these rights, please submit a request to our Data Officer via our contact channel provided below.

8. EXTERNAL LINKS

Our SITE contains hyperlinks to third-party web destinations. Clicking on these links redirects you away from Ajuda Popular. We have no control over, and accept no responsibility for, the content, privacy policies, or practices of third-party websites.

9. UPDATES TO THIS PRIVACY POLICY

We reserve the right to revise this Privacy Policy at any time to reflect operational, legal, or regulatory changes. Updated versions will be posted directly on this page with an updated “Last Updated” date.

10. CONTACT INFORMATION & DATA PROTECTION OFFICER (DPO)

If you have questions regarding these Terms of Use, our Privacy Policy, or wish to exercise your data subject rights under LGPD/GDPR, please contact us:

  • Entity: CENARIO CAPITAL LTDA
  • CNPJ: 11.321.934/0001-41
  • Platform: https://uslp.ajudapopular.com
  • Email: contato@cenariocapital.com.br

Last Updated: August 5, 2026