The website https://ajudapopular.com/ is owned and operated by Cenário Capital, registered under CNPJ 11.321.934/0001-41. We respect your privacy and are committed to protecting our users’ personal data, in full compliance with the General Data Protection Law (LGPD – Law No. 13,709/2018).
1. INFORMATION WE COLLECT
1.1. Information provided by the user We may collect information voluntarily provided when you:
- Contact us
- Request content or information
- Manage registrations or subscriptions
This information may include name, email, or other data necessary to respond to your request.
⚠️ Age Restriction This site is not intended for individuals under 18 years of age. If it is identified that data from minors has been inadvertently collected, it will be deleted immediately.
1.2. Information collected automatically We automatically collect certain data through technologies such as:
- Cookies
- Server logs
- Pixels
- Web beacons
- Device identifiers
- Advertising technologies
The data collected may include:
- IP address
- Browser type and version
- Device type, model, and operating system
- Pages accessed and time spent
- Interactions with advertisements
- Approximate location (non-precise)
This information is used to:
- Improve site performance
- Understand user preferences
- Display relevant ads
- Detect suspicious or fraudulent activities
- Perform traffic analysis
2. COOKIES, CONSENT, AND ADVERTISING
2.1. Advertising (Google AdSense, Google Ad Manager, and partners) We use advertising technologies to:
- Display personalized or contextual ads
- Measure ad performance
- Reduce fraud and invalid traffic
- Control ad display frequency
Partners like Google may use:
- Cookies
- Web beacons
- Anonymous identifiers
Useful links:
- Google advertising policies: https://policies.google.com/technologies/ads
- Ad settings: https://adssettings.google.com
You can opt-out of receiving personalized ads through:
- Google Ads settings
- Browser settings
- Regional privacy tools, where available
2.2. Types of cookies used
- Essential cookies: necessary for the basic functioning of the site.
- Performance and analysis cookies: measure traffic, behavior, and navigation.
- Advertising cookies: allow personalization, measurement, and frequency capping.
- Functional cookies: store user preferences.
- Third-party cookies: used by authorized partners (Google, ad networks, etc.).
3. HOW WE USE THE INFORMATION
We use the collected data to:
- Operate and improve the site
- Display appropriate content and features
- Prevent abuse, fraud, and suspicious activities
- Comply with legal obligations
- Perform internal analysis
- Personalize ads and recommendations
- Optimize user experience
Legal bases include:
- User consent
- Legitimate interests
- Contractual necessity
- Compliance with legal obligations
- Security and fraud prevention
4. TRANSPARENCY REGARDING AI-ASSISTED CONTENT
In compliance with Google requirements:
- Part of the content may be created with the support of Artificial Intelligence tools.
- All content is reviewed, edited, and validated by human editors.
- AI is not used to generate sensitive, misleading information or to misrepresent third parties.
- We maintain rigorous editorial standards to ensure accuracy and reliability.
5. SHARING DATA WITH THIRD PARTIES
We may share data with:
- Google AdSense and Google Ad Manager
- Programmatic advertising platforms
- Data analysis providers
- Hosting and infrastructure services
- Security and anti-fraud tools
- Email service providers
- Legal authorities, when required by law
6. STORAGE, SECURITY, AND INTERNATIONAL TRANSFERS
Data Storage and Security Our services are hosted on servers located in Brazil/São Paulo. However, due to the global nature of the internet and the use of cloud providers (such as Google Cloud or AWS), data may be processed on servers located outside Brazilian territory. In all cases, we ensure that suppliers comply with rigorous data protection standards compatible with the LGPD.
Security Measures We adopt cutting-edge security practices, including:
- SSL/TLS encryption for all data in transit.
- Restricted access control limited to authorized personnel.
- Periodic audits and application firewalls to prevent intrusions.
Data Retention We keep your personal data only for the period necessary to:
- Fulfill the purpose for which it was collected (e.g., responding to a contact).
- Comply with legal or regulatory obligations.
- Exercise rights in judicial or administrative proceedings. Anonymized data (which does not allow for user identification) may be kept indefinitely for statistical purposes.
7. RIGHTS OF DATA SUBJECTS (LGPD)
7.1. Rights guaranteed by the LGPD (Brazil) In accordance with the General Data Protection Law, you have the right to:
- Confirm the existence of data processing
- Access your personal data
- Correct incomplete, inaccurate, or outdated data
- Request anonymization, blocking, or deletion of unnecessary or excessive data
- Request data portability
- Request the deletion of data processed with consent
- Obtain information about data sharing
- Revoke consent at any time
- File a complaint with the National Data Protection Authority (ANPD)
8. LINKS TO EXTERNAL SITES
The site may contain links to third-party sites. We are not responsible for their privacy practices, content, or policies.
9. CHANGES TO THIS POLICY
This Privacy Policy may be updated periodically. The most recent version will always be available on this site. In the event of significant changes, users will be informed through the site itself.